Excerpt from the YouVersion About page on their website. https://www.bible.com/about

Since its start in 1996, Life.Church's purpose has been to lead people to become fully devoted followers of Christ. In doing so, we have looked for new ways to help people connect the Bible to their daily lives. Our methods have changed over the years as we've incorporated various technologies and strategies. But at the core, our focus remains on relevancy as we consistently strive to demonstrate and teach people how God's Word relates to everyone, no matter where they are in life. YouVersion represents a new frontier in Life.Church's efforts. We aren't just building a tool to impact the world using innovative technology, more importantly, we are engaging people into relationships with God as they discover the relevance the Bible has for their lives.